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How To Ensure Your Digital Ads Do Not Annoy Customers

How To Ensure Your Digital Ads Do Not Annoy Customers

By: Aiza Gill

The world of digital ads can be exceedingly fickle. Success is precise, competition is stiff, and very few businesses truly excel in this area.

Many companies assumed that targeted online ads would bother their customers less. However, web surfers can still be annoyed by their presence, proving that these problems are not just a matter of being in the wrong place at the wrong time. It can also risk displaying products that have already been purchased, leading to dead ends in the marketing process.

Digital ads are supposed to represent the best of your business. There is only a short window to make a good impression here, as well as plenty of room to make mistakes that risk annoying customers. How can you better the odds of success in this advertising arena? You may find some helpful answers down below.

Track Responses

You can never be certain about how your ads will be received until they’re exposed to the public. It can seem like matters are then out of your control during this time, but this isn’t the case.

Tracking user engagement is key here. How many customers are clicking the links on web-based ads? Are you able to run a survey to gauge their feedback? Can you search any ad-related hashtags to see what responses and engagement look like there?

If you are still new to putting digital ads out there, the reception at first may be somewhat harsh. Of course, people may be more brutal in their feedback due to online anonymity as well. While these behaviors are unacceptable, you must develop a thick skin and take such comments on the chin. Only then can you rise above them and make positive changes to your digital ad strategies.

Collate these responses with colleagues, and you can draft a wider range of potential solutions. Teamwork can ease the stress in the process too.

Keep Pushing for Improvements

The feedback you have collated must be used wisely. Digital ad content is never final. Everything you create will depreciate sooner or later as even successful digital ads become stale on repeat viewings.

The answer here is not to decrease the volume of your ads but to refine what is already there. Accentuate what works, and eliminate what does not. Repeating this process, viewers of your digital ads will watch build familiarity with your brand as they watch it develop before their very eyes. Your digital ads may earn more investment this way.

Have resourceful tools at your disposal. Take a look at this email ads creator from Creatopy. Simultaneously edit and animate your newsletter advertising campaign ads. Get feedback on your ads from key colleagues and stakeholders in real-time. Fully utilize all the collaboration, customization, and automation features that are available here.

Your ambitions in digital ad creation should never fade. Instead, you and your team should keep reaching for the next opportunity in optimization and enhancement.

Keep it Short and Sweet            

People are more connected to their screens than ever. Despite spending many hours scrolling and viewing, a significant portion of that time will be waiting for ‘skip ad’ prompts to show.

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Despite making promises of cutting back on commercials, TV networks have been known to double down on their presence. It risks damaging reputations and impacting public goodwill. Digital ads can operate differently and play persuasive snippets of an idea. The online medium complements more compact flashes of brilliance in an ad.

Customers should be compelled to research more about a product, service, or business on their own time, not forced to sit through a lecture. To not annoy customers, the old saying of ‘less is more’ could well be true. It is better to deliver a punchy, rousing slogan in a handful of seconds than to spin out a narrative over minutes – especially if your product is something more straightforward in nature.

Short and sweet digital ads can be more compelling to create as well. Lean into metaphor, symbolism, and compelling imagery while your competitors talk themselves out of doing business with them.

Have a Sense of Humor

People are increasingly trading with businesses that have similar values to themselves. These can be shared views about things like sustainability or simple alignments of personality. When your digital ads are on the same ‘wave length’ as customers, that is when they will gain the most traction.

Mainstream news websites often list the funniest ads to release. A sense of humor can give an ad far more mileage than it would have otherwise. It may mean it is more like to get turned into a meme, reshared, or generate other user activity such as likes and retweets.

Of course, it is not on-brand for every company to inject jokes into their digital ads. Still, one does not need to go overbored or start a second career in comedy to make progress here. A quick pun or lighthearted line at the end of an email campaign, for instance, can remind recipients that the sender is a human being and not a sentient algorithm.

Humor is a remembered and distinguishable characteristic of both people and brands. Consider how heavy much of the news is in the world today. Your digital ads can be an appreciated antidote to the doom and gloom surrounding everything, which is certain to drive up user engagement. Instead of annoying customers with your ads, your offerings could be a comfort.

Reframe Targeted Ads

Your target audience should always have a choice to opt-in or out of your targeted digital ad campaigns. Not giving them that sense of agency will rightly draw their ire.

Customers are much less likely to be creeped out by your efforts when they consent to this process. They will feel like you are helping them rather than overstepping boundaries. Remember, some Google searches can be more embarrassing than others, and not everybody wants to see pops up reminding them of their more bizarre, one-off search engine antics.

There is a fine line between offering people gentle reminders about useful products and services and flooding them with needless spam messages. Focus on the quality of your digital ads, and that way, customers may be more likely to request a higher quantity of them at their discretion.

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