Why You Need to Consider Updating Your Website Design February 16, 2021 By: SMITH THOMPSON 0 Some business owners don’t pay enough attention to web design since they think it’s not important in making the business more successful. They also think that all the web designs are the same, and there’s no need to put any effort into them. The truth is that having an excellent web design could help the business become more popular. Failure to update the website could be disastrous. Most people prefer a website that is relevant and easy to use. Asking for help from experts like Oklahoma City web design agencies would be a step in the right direction. These are some reasons why getting help and focusing on web design improvement is crucial. Table of Contents The Page Should Be Visually AppealingThe Photos Should Be RelatableResponsiveness Is CriticalEffective Use of Calls to ActionTracking ToolsContent UpdateEasy Navigation Asking A Web Design Agency The Page Should Be Visually Appealing While web design isn’t only about the website’s visual appeal, it has a huge impact. Some people prefer browsing a website that looks good and easy to understand. Improving the website means that there will be changes in the elements found in it. For instance, the website should have appropriate colors that reflect the brand. Even the font style should look professional enough to boost the business’ appeal to the target audiences. There should also be relevant graphics and animations to make more people feel entitled to keep browsing. The Photos Should Be Relatable Images are also important in web design. Some people feel that the business is talking to them directly because of the pictures. It’s crucial to avoid stock photos since they’re not relatable at all. Sure, they’re available for free, and there would be no legal issues in using them for commercial purposes. However, no one thinks that these pictures are relatable and wouldn’t convince anyone to buy the products and services available. Changing the pictures would be necessary, and it starts by using images of actual people using the company’s products. Responsiveness Is Critical Another reason for improving the website is to make it more responsive. Most people are impatient, and they wouldn’t wait until the website loads correctly before deciding to leave. The average is about three seconds. If the website doesn’t load within that time, most users will leave and look for other options. Therefore, the business should constantly check if the website is responsive enough. It’s true, especially on mobile devices. Since most people use their mobile phones in searching for information, responsiveness would be important. The website can have a different host if the current one isn’t responsive enough. There should also be a consideration of the elements found on the website. Some of them might be unnecessary and are too heavy. Removing some graphics and videos might help make the page more responsive. Effective Use of Calls to Action Calls to action are important since they give people an idea about what to do next. Some calls to action don’t have any impact at all. They sound generic and wouldn’t convince anyone to take the next step. For instance, using the phrase “click here” doesn’t appeal at all. When the users see the call to action, they should know what will happen. For instance, if they want to get a price quotation, they should know it by reading the short call to action. It’s also important to highlight the call to action button. There shouldn’t be too many elements around it so that it becomes the center of attention. Tracking Tools Another reason for improving the website is the use of tracking tools. It’s important to know if the website is popular enough, or there are changes that will make it better. Back then, these tracking tools aren’t available. Therefore, if the website still doesn’t have them, changes should happen. Heat mapping and conversion tracking are among the important tools to determine if the website is popular enough. Content Update Content will always be the most important part of online marketing. People will decide to patronize certain brands depending on the content available. They should have reasons to stay and find out more details about the business. The content shouldn’t always be about selling the products and services. It’s also important to give users crucial information that they can use in their everyday lives. They might not decide to buy right away, but they will come back in the future to find out what else the business has to offer. The goal is to keep them engaged until they feel convinced to be a loyal customer. Apart from the usual articles, the business should focus on creating quality videos. The use of videos is a game-changer. Many people look for information through videos since they are short and easy to understand. Explainer videos are the most popular since they provide information about the business and how to use certain products and services. Not everyone has enough time to go through every content online. However, if the video is clear and accurate, it’s good enough. Be creative in crafting the right message on the video so that more people will find it useful and easy to understand. Easy Navigation Websites that are easy to navigate are more popular. No one wants to spend too much time looking for the information they need. Users want to immediately see the details that they feel are relevant to them. Improving the tabs and their organization as part of web design. It’s important to determine how the users will navigate the page. The most important information should be on the primary page. Promotions and other important announcements should also be on the homepage. If the users decide to buy the products and services, it shouldn’t be difficult for them to find that button. Asking A Web Design Agency Determining how to make the website more popular and appealing could be challenging. The good thing is that with the help of an Oklahoma City web design agency, the job becomes a lot easier. They already understand the process, and they will give important advice on how to make the website more appealing. They can also give ideas on how to change the website to target potential customers correctly. It takes time to see the results, but it’s possible. 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