Launching an e-commerce project is not an easy process and requires certain knowledge. This gap includes making important decisions, choosing a platform, and many other things. Currently, we can find countless technological options on the market to complete the launch of an e-commerce project. But it is worth choosing the most functional and flexible solution. It is Magento that is the ideal solution, which even allows us to work in the cloud.
Magento: What You Need To Know
Magento is one of the leading e-commerce platforms today with over 250,000 online stores already developed. One of its most important features is that it is an open-source solution, so it can be fully customized to the specific needs of each online store project.
In addition, the technical characteristics of this platform make it one of the most reliable and efficient options on the market, able to integrate into all ERP or business processes of a company. It is also a highly usable, scalable system that offers a good user experience.
During the implementation of his e-commerce project on the above platform, each of us may encounter difficulties. And it is very good when at such moments some specialists will help to cope with all problems. We are talking about Magento consulting.
Reasons Why You Should Choose Magento As Your Ecommerce Platform
Let’s move on to the main advantages and features of the platform, because of which more and more people choose it as their main platform.
1. Adapting to SEO
The e-commerce structure built with this platform is designed to rank well in search engines. In addition to promoting SEO in the content of the directory, it has various free modules that allow you to work with SEO professionals.
2. Security Guarantees
Magento for eCommerce also has different permissions and access levels with regular security updates. It also helps the online store comply with the PCI Data Security Standard, which guarantees the security of credit card data.
3. Responsive Design
The installation of this platform implies the creation of a responsive design, so online stores created on this platform can also be seen on any type of mobile device. This is especially important when you consider that more and more people are shopping online using mobile devices or tablets.
4. Easy Content Editing
Magento for eCommerce includes a complete CMS that makes content management easy as it is straightforward. Thus, the appearance of a web page can be edited before it is published.
5. Multiple Integrations
If we choose this platform to create our e-commerce, we will be able to integrate the system with various tools and services. For example, you can facilitate payment methods and integrate Paypal or use Google Analytics to track progress.
6. Purchasing Process
One of the most important aspects of e-commerce is to make the buying process as simple as possible so that the buyer doesn’t give up. Magento for e-commerce allows you to add products to your shopping cart without losing sight of the catalog and has a simple final order form.
7. Great Management Potential
The performance and loading speed of Magento eCommerce has been greatly improved in the latest versions. In addition, this platform allows you to efficiently manage catalogs of thousands of products with hundreds of orders per hour. Its large capacity more than justifies the performance requirements.
How to Get the Most out of Magento?
You can get a lot more from importing products into Magento by integrating a PIM system to improve your online store management. In this way, we can work with high-quality information that is very useful for improving the consumer experience and, therefore, helps to increase the degree of loyalty in online shopping in the long run.
PIM systems are the perfect complement to ERP because they automatically organize the data you work with to minimize the risk of error and ensure quality information management. One of its main goals is to ensure uniform storage of information. And this is important because in an online store you work with a lot of data, such as descriptions, attributes, reviews, videos, links, or order lists. All of these factors are combined with PIM software, which structures them to make e-commerce management easier.
If you face difficulties during the implementation of your e-commerce platform, then you can use eCommerce consulting and make your work easier and save time.
