The Top 20 Valuable Facebook Statistics – Updated December 2016

By: Aiza Gill

Facebook has become a powerful platform for social media marketing efforts but amid such a huge crowd, it has become challenging to stand out. In order to help you navigate Facebook better, here are the statistics that highlight important facts about Facebook. This will lead to greater marketing success by increasing your return on investment. SEC filing reveals that Facebook’s U.S. ad revenue will soon be greater than the biggest traditional media companies, with Google being ahead of it of course. A correct social media marketing agency will use these statistics to plan a better campaign keeping return on investment in eye.

  1. Facebook has over 1.79 billion monthly users worldwide and the number is increasing by 16 per cent every year.

(Source: Facebook as of 11/02/16) This fact once again debunks all the rumours and emphasize that Facebook is too big a medium to ignore.

  1. It gets over 4.5 likes every day and the numbers have increased by 67 per cent since August 2012.

(Source: Facebook)

  1. There are over 1.18 billion active users that log in every day which shows 17 per cent increase year over year.

(Source: Facebook as 11/02/16) This implies that Facebook promises to offer active audiences growing with time. The social networking site has vastly growing users which can be good for your marketing efforts.

  1. With over 1.66 billion active mobile users, Facebook has shown 20 percent increase year-over-year in September 2016. The number of mobile daily active users as gone up to 1.03 billion and it shows a significant 22% increase year over year.
  2. The likes and shares buttons on Facebook are watches across as many as 10 million websites every day. (Source: Facebook as of 10/2/2014)
  3. In Europe alone, more than 307 million people are Facebook users and it shows the strength of this social networking site. Not just Europe but the entire world has been massively active on Facebook.
  4. Research show that youth is more active on Facebook with over 29% of users between 25 to 29.7%. This indicates that the main target demographic for most businessmen has an active presence over Facebook and this is your chance to get these user involved in your marketing efforts.
  5. Almost every day, five new people make their profile on Facebook. (Source: Facebook 2012). This suggests that your audience is exponentially growing.
  6. Facebook has over 66% male (out of 100% males) and 76% female (out of 100% all females). These stats show that you have a greater possibility of connecting with both genders. For more clarification you may glance through this study that explains the stats better- Source: Brandwatch – https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/)
  7. The peak time of traffic on Facebook is mid-week between 1 to 3 pm. (Source: Bit.ly blog) The results suggest that you are likely to get more likes if you post at 7pm than 8pm (Source:  Forbes). While peak hours are the best time to pots your content, the research suggests that it is good to post in the evening to get more involvement from people. You may like to consider while planning your social communication scheduling.
  8. The engagement is 18 per cent higher on Thursdays and Fridays. (Source: Bit.ly blog). The implication of this is that it helps you determine the exact timing that suits better for your social media marketing efforts.
  9. Facebook has over 83 million fake profiles. That suggests that nothing is perfect and you have to keep in mind while planning your social media strategy and marketing efforts. However, these are potential consumers despite being fake because there are numerous reasons for these fake profiles. They could be professionals testing and doing researches or individuals who want to make more use of Facebook with more than one account.
  10. A total of 300 million photos are uploaded on Facebook every day. (Source: Gizmodo) This indicates that there are a huge number of engaged users on Facebook who are active on a daily basis. It also suggests that you can target audiences effortlessly since there are a lot of pictures and other information, competing for users’ attention.
  11. An average individual spends about 20 minutes on Facebook. (Source: Infodocket)  This means that you may get very little time and you have to strategize accordingly so as to grab users’ attention.  Post unique, interesting and relevant posts to leave a mark.
  12. Facebook registers around 510 comments, 293000 statuses and 136000 pictures every second. (Source: The Social Skinny) This reemphasizes the fact that Facebook has millions of active users who can be your potential audiences. Make sure to strategies your content keeping in mind that is plethora of content aiming at users’ attention.
  13. As of May 2013, 75 billion pieces of content is shared daily that shows a 94 percent increase from August 2012. (Source: Facebook)
  14. As soon as they wake up, 50% of 18-24 year-olds check their Facebook. (Source: The Social Skinny) These users give a lot of importance to Facebook and you have a chance to get your content noticed.
  15. In the US, one in five page views occur on Facebook. (Source: Infodocket 2012) This shows that Facebook is a huge market on web with great potential. Your well-planned efforts can offer you great returns for sure.
  16. 42 per cent marketers believe that Facebook is important for their business. (Source: State of Inbound Marketing 2012) While you will often feel that Facebook is a crowded marketplace yet you just can’t ignore it as your competitor is highly likely to be there. By excluding Facebook form you marketing strategy can be one of the biggest mistakes you can possibly make.
  17. As of May 2013, around 16 million local business pages have been made on Facebook which shows a 100 per cent increase from June 2012 when figures were 8 million. (Source: Facebook). The business conducting style has been transformed by Facebook marketing. More users have started utilizing Facebook for their marketing efforts.

Thought to take with you:  Facebook has more active users at 1.79 billion than Whatsapp that has just 500 million users. Other popular social networking sites too lag behind where Twitter has 248 million users and instagram with 200 million users. (Source: CNBC).

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