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How to Use an Effective Feedback Strategy For Your Business

By: SMITH THOMPSON

Every marketer’s dream is to be able to have a list of prospects that keeps not only jumping on their offers, but keeps doing so forever!

But sadly, the majority of marketers are too lazy and/or unconformist to make these things happen.

For instance, after sending a mailer out to a list of leads, many are so overwhelmed by all of the rejection that they simply end up quitting before their campaign has had time to give them a chance to see their social media sites pop up.

If you find yourself in the same situation, it would be in your best interest to implement an effective follow-up strategy that will continue to generate income for your business. Who knows?

The following tips will be of great help to you:

1. Make sure to follow up with your leads on a daily basis. I know that you are probably thinking, “I’m already swamped…how in the world do I have the time to follow up with them on a daily basis? The answer is that it’s not that complicated! Simply set up a scheduled time, each day, for your social media strategies, and then send out emails to your prospects and/or to your group of fans once a day to keep yourself fresh in their minds.I realize that it may be a pain in the neck to create this habit, but I guarantee that it will be well worth it in the long run.

Once you have created this habit, your first attempt of following up with your prospects will be met with great success.

And before you know it, your campaign that just took months will be archived in your prospects’ “compcolored book” category, along with a host of other great ideas that they should probably be implementing with a little bit more urgency.

2. Believe in the value of your offer, and your product or service. You should be able to express in a single sentence just how your product or service is the only solution for your prospects to achieve their goals. If you are unable to convey this with very little difficulty, and without exaggerating, it probably means that you are not presenting your offer in a way that is more likely to be absorbed.
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3. Do not be afraid to make your prospect feel like they are losing out if they don’t purchase immediately. 80% of sales are made between the 5th and 12th contacts. This is why you should be pushing your offer out over the top of your list of suspects, and going back to them on a weekly basis to “conquer your third highest cost to acquire target market”, which is someone else’s prospect.

If you feel like you have already exhausted your list and your market…have another gut-busting while and create a whole new list as a result. That’s where your product or service is the best, so get it out and let this group spread the word about your stuff!

4. Your follow-up can be quite simple (although depending on what you sell, it may not be), because once you have discovered a way to set up a scheduled time with your message, you simply go through the steps of scheduling it, and then you (or your assistant) will do the actual message writing. If a particular person hasn’t been a patient in the past, you could simply send them an email saying that they have been mis-daled by a missing link but that you have the solution they have been searching for. Or alternatively you could have a sales case on hand for the same thing… Of course, you can get this done for all the people you have a time-sensitive “prospect list” of, and only do that once per week.

Look, the good news is that you don’t have to try to do this on your own. Use these tips to get it done – what do you have to lose?

Try these tips until you see where and how to implement them in your own campaign for ultra-strong follow up systems.

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