No matter what business you’re in, your personal brand may dictate your success. You have to set yourself apart from the competition while staying authentic to who you are and what you believe in.

A key part of sharing your personal brand with others is drafting a personal brand statement. This allows you to share your brand with potential customers and engage with existing customers.

Want to learn how to craft the perfect authentic personal brand statement? Keep reading for helpful tips!

What Is A Personal Brand Statement?

Before you can start working on your ideal personal brand statement, let’s review the basics. A personal brand statement is one to two sentences about the value of your services to potential customers and why it’s superior or unique from the competition.

Building your personal brand statement is not about stating your resume or your goals. It’s a message to consumers about what you can offer them and why they should choose you or your service. It should be short and to the point while making it clear what you do.

How To Build A Personal Brand Statement

You can build a personal brand statement in a few easy steps by following the advice below. Start by defining your audience. Next, summarize your value. Finally, edit the statement to ensure authenticity and creativity.

Define Your Audience

Who are the people most likely to benefit from your product or service? Think about the demographics of your audience, where they spend money, and what they value. Your personal brand should be attractive to your ideal audience.

When crafting your personal brand statement use words and phrases that connect with the audience to get their attention.

Summarize Your Value

No one can sell you better than you can. An effective personal brand statement is one that offers something very tempting to the audience.

Are you going to help them solve a problem in their life? Or provide them with new knowledge or skills? Be specific about what you are offering and how it will help. This will allow you to bring in a bigger audience and ultimately increase revenue.

You can learn more about driving revenue with Brittany Krystle, a personal branding expert.

Be Authentic And Be Creative

Chances are there are other people or companies offering something similar to your product or service. And that’s okay! But your personal branding statement is your opportunity to set yourself apart from the competition.

Instead of trying to create an alter ego or persona, just be yourself. Your statement should be a reflection of your personality. Don’t borrow from other brands, create something uniquely yours.

Time To Write Your Personal Brand Statement

Now you have the basic recipe for an authentic personal brand statement. So it’s time to start writing your own. Spend time on a few different drafts and pick the one you like the most.

If your personal brand statement doesn’t get the reaction you were hoping for, change it! Nothing is set and stone and you should constantly be trying to optimize your brand.

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