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5 The Key Benefits of Headless Commerce

5 The Key Benefits of Headless Commerce

By: SMITH THOMPSON

As eCommerce is evolving rapidly and for many businesses going headless is the way to keep pace with the times. If you haven’t tried headless yet, now is the time to find out why all business owners can’t stop talking about it. Just like any other trend, headless commerce has both its shortcomings and advantages. Let’s first consider the benefits.

So why to go Headless?

  1. Truly omnichannel with no pain

Today it is crucially essential to embrace an omnichannel strategy to stay competitive in the eCommerce world. And headless commerce is one of the best methods to be truly omnichannel. Given that headless commerce delivers the content from the back end through API, it can reach different communication channels without making vital architectural changes. So the headless content management system will help you to promote the content everywhere easily. Meaning that your products, videos, or blog posts will be delivered to any available channel – from websites and mobile apps to sales platforms like Shopify or smart refrigerators, and everything in between.

  1. To remain competitive

Headless commerce is exceptionally flexible. You can customize and personalize your web site easier without involving developers to make changes on the back end as headless commerce isn’t tied to a template architecture. As a result, you can modify your front-end and deliver what your consumers need while remaining competitive.

  1. Smooth integrations

To stay ahead of your competition, you have to implement new technologies as quickly as possible. And headless commerce architecture provides the flexibility needed to do that. By default, a headless commerce solution has an API, which simplifies integration and communication with other platforms. Only a few hours are needed to integrate your website to a new device.

  1. A/B testing ability 

Outdated eCommerce platforms require more time and effort to implement different types of testing. Headless commerce architecture allows running A/B tests to see what results in the most conversions. It also reduces customer acquisition costs since content-based strategies bring more organic traffic and decrease paid advertising dependence.

  1. Faster time to market

Traditional eCommerce platforms take a lot of time and work to expand new channels and scale-up. With headless architecture, centrally located content and product information can be pushed via API to any platform, significantly diminishing the time required to get a new product to market.

Are there any downsides to headless ecommerce?

Headless commerce is a powerful tool, but like any other, it has some drawbacks you should be aware of.

  1. High ongoing costs

If you’re on a limited budget and do not need many fundamental functionality changes, headless commerce won’t suit you. The expenses on customized front-end development and design can be significant and ongoing since the front-end is no longer provided.

  1. Complexity

While it is flexible and adaptable, headless systems might become very complex. Many activities could be solved only by skilled developers, like writing custom code or implementing custom APIs for back-end testing.

If headless opportunities still sound impressive, but you don’t have an in-house team to implement headless technology, our Headless Shopify + Commerce developers are happy to assist you. Visit our website https://www.vtlabs.org/ to get a free quote.

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