So, thinking of starting your career in digital marketing? Well that’s a good decision. The scope of digital marketing been expanding than ever before. This has presented the world with numerous opportunities and challenges. And, one of them is the creation of jobs. Digital marketing has been one of the primary requirements of brands and businesses today. Thus, the demand for skilled human resource for digital marketing has been increasing.
Also, the good news is that, in order to learn digital marketing skills, you won’t have to get a digital marketing course from a college or university. You can start a career in Digital marketing by building the required skills using online resources and by serving clients around the World from the comfort of your own home. This is why more and more people are interested in starting and establishing their career in digital marketing.
In this blog, we will guide you on the steps to get a job in digital marketing.
Get to Know the Basics of Digital Marketing
The very first step in working towards getting a job in digital marketing is to be familiar with the basics of digital marketing. In order to become an expert in the field of digital marketing, one needs to be aware of the main components of digital marketing. While marketing your products/services on the internet, you’ll need to focus on all the components of digital marketing. There are various channels in digital marketing that you’ll need to be familiar with. Here are some of the digital marketing channels that you need to be familiar with:
- Email Marketing
- Content Marketing
- Website Marketing
- Search Engine Marketing
- Social Media Marketing
- Mobile Marketing
- Affiliate Marketing
- Video Marketing and many more.
Thus, if you want to work in the field of digital marketing, you’ll need to be equipped with the skills required to work on these channels.
Become an SEO Expert
SEO expert is one of the most demanded jobs in the world of digital marketing. Likewise, Search Engine Optimization (SEO) is one of the major component of digital marketing. So, in order to get a job in digital marketing, you’ll need to have an expertise in SEO tools and techniques. With proper SEO expertise, you’ll learn to create search engine friendly websites and will also be able to work on Google Ads and Facebook paid campaigns. Here are some of the areas you’ll need to work on in order to become an SEO expert:
- Understand the basics of SEO
- Build your own websites
- Learn WordPress
- Learn Google Analytics & Google Search Console
- Get updates on SEO everyday
- Understand how search engines work
- Learn About Content Strategy, Creation, Optimization & Promotion
Apart from these, there are many areas that you’ll need to work on in order to become an SEO expert. There are many companies that provide SEO training in Nepal. You can reach out to these companies for basic or advanced SEO course.
Learn How to Use Digital Marketing Tools
In order to work successfully in the world of digital marketing, just having the knowledge of digital channels is not enough. You’ll also have to learn to use various digital marketing tools and techniques. While working on digital marketing strategies for multiple projects, using a good digital marketing tool will allow you to create dashboards for all channels and meaningful reports to management or clients.
Get a Google Ads Certification
A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google’s online training program. Here are the steps to get a Google Ads certification:
- Create/Select your Google Account
- Get started with Skillshop
- Prepare for exams
- Pass the assessment
- Connect with Google Partners
Get a Real Internship
Having followed all the above steps, now is the time to test your skills by applying it in the real world. It is highly recommended to get an internship in a digital marketing agency as there will be lots of opportunities to learn in these organizations. Also, since digital marketing agencies mainly focus of digital marketing tasks of their clients, you’ll also be able to utilize your learnings. There are many digital marketing companies in Nepal that provide internship opportunities for beginners.
These are the steps that will take you towards getting a job in digital marketing. Having a job in digital marketing also gives you with the leverage of working from home or anywhere around the word. So, why miss this opportunity?
