Using email marketing, the goal is to send messages that inspire readers to take some kind of action.
Opening an email and reading what’s within may be one of those actions. A different purpose might be to entice readers into clicking on an affiliate link that takes them to the checkout page for an expensive four-figure item.
Irrespective of how you want to use email, it’s imperative that you do. In almost every case, email marketing has the greatest effect on sales. It almost always has a positive impact on profitability and growth.
Email marketing is one of our favorite forms of advertising. Beyond helping us reach our financial targets, it also lets people know who we are, what our services are, and how they can utilize them to develop their company.
Email marketing may be utilized for a variety of purposes, including:
- Branding,
- Traffic,
- Engagement
- Direct Sales.
- Promotion via word-of-mouth
- Reactivation
- Retention of customers Acquisition
- Email marketing is used throughout the consumer value journey, from the initial point of contact with your customer avatar until the very end.
So that we can build on a solid basis, let’s begin with an introduction to email marketing.
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What Is Email Marketing?
To put it another way, email marketing is the deliberate use of email to promote your company or its goods and services. Someone subscribes to your emails by filling out a form on your website. After that, you may send them emails on things they might be interested in. Depending on where your reader is in the consumer value journey, you will have different objectives for each email.
CVJ Email Marketing: What Is It Good For?
In any marketing plan, knowing where your connection with your client is in the consumer value journey is critical.
You may send hundreds of emails without this information, but none of them will result in the conversion you want. To get the most out of your customer avatar, you have to know who you’re selling to and how close you are to them.
It’s no different from meeting a new person and becoming friends. Think back to the time you met someone at a party who hasn’t stopped contacting you and requesting to meet up again? At first, they were nice, but now you just need them to go away.
If you ask your subscribers to purchase a $1,000+ product from you in your first email, you run the danger of becoming that person.
Go at a more leisurely pace. It’s a relationship, just like any other between two people. This relationship needs to be based on mutual trust and respect.
To Get your Customer to Complete your Contact Page and Consent to Receive a Message From you, you’ll Likely Include a Deliverable (such as a lead magnet) in your Email. In this is the Email:
- Acknowledges and thanks to the subscriber
- Fulfills (or re-fulfills) their request (ex. lead magnet)
- Send a teaser email to your new subscribers
This email has to be well-organized and purposeful. This email should be broken up into three parts:
- A call to action button interrupts the pattern of words (the call to action button will have the same copy as your subject line)
- What the deliverable’s audience will take away from it
- Signing off with a P.S. lets readers know what to anticipate from future emails.
When you Subscribe, your Welcome Email Series is kick-Started. This is a Sequence of Email Messages From:
- Give subscribers a warm welcome by introducing yourself and outlining your core values and what you can accomplish for them.
- Give readers a clear idea of what to anticipate if they sign up for your email newsletter.
- Showcases some of your most impressive work
- Discusses your other social media platforms (Facebook, Instagram, Twitter, etc.) and what you do on them.
After Someone Subscribes, Our Email Series is Divided into Three Parts, each of Which is Sent Three Days Later:
Email 1: Explain what you believe in and how you can assist your subscribers.
Email 2: Tell the subscriber where else they may find you by sending them an email like (Facebook, Instagram, YouTube, etc.)
Email #3: Features some of your finest work.
As te strategy is crucial, as we are sure you have managed to understand from what was said above, email validation, verification, and hygiene are also some of the most important factors that contribute to a successful email marketing campaign, which is why you should always make sure to not neglect them.
These Are the Three Types of Emails You Might Receive or Send
For the most part, we can classify any email you ever send into one of three categories.
- Transactional emails are the first kind. Invoices, receipts, and login credentials are usually included in these emails from your customer care staff.
- Notifications of charges
- Refund requests, cancellation requests, and so forth.
Transactional emails are notoriously dull, but that doesn’t mean they have to stay that way. These emails may be customized to match your company’s brand language and congratulate consumers on their purchases.
A Relational Email is the second kind of email, and examples include:
- Newsletters released on a weekly basis
- Sending emails with relevant content
- new versions of the goods
Whatever it takes to establish and maintain a connection with your customers
By providing free content, relational emails are an excellent method to remind subscribers and consumers how wonderful you are.
A promotional email falls under the third category of emails:
- Motivate the sales staff by generating revenues and quality prospects right away
- Frequently written in the persona of your chosen leader
Every one of your emails will fall into one of three categories: transactional, relational, or promotional. The next step is to determine whether you’re sending a Broadcast Email or a Follow-Up Email, depending on whether you’re sending it manually or automatically.
Broadcast Emails:
Sent manually
- Most of your communications are commercial or relational in nature.
- It’s common to send an email blast to your whole “Main List.”
- To anybody who isn’t already a recipient of an automated follow-up campaign
Follow-Up Emails
Not manually sent
- Every transactional email, welcome series, deliverable series, onboarding series, list hygiene series, and so on and so forth are all examples of this.
- Anything that would be pointless to mail by hand on a regular basis
- Sending 3-5 emails in a row is safe.
- To figure out how many emails to send to your list and segmentation, track engagement drop-off from previous campaigns.