Being in the field of marketing will make you face fast-phased changes that will require you to be more flexible to be able to adapt. Almost all marketers will admit that making mistakes will become unavoidable during some circumstances that will make you doubt your own decisions. Though as they say, nobody’s perfect so instead of taking it all negatively, mistakes should serve as lessons to be instilled in our minds. Therefore, in this article I will adress the most common marketing mistakes in customer experience. I will also share some insights regarding how to tackle them, and what are the consequences of those mistakes.
Table of Contents
Doing Insufficient Research & A Lack Of Customer Retentition
- Doing insufficient research. Every marketing strategy should be based on your target audiences. Do not make rash decisions and make research your less priority. Fully understand your current and prospective customers. Never assume that one data can fit everyone’s needs.
- Making current customers as least priorities. Some marketers fail to recognize the importance of retaining customers over acquiring new ones. Thinking that since they have already gained the clients’ trust, they will stay that way even with less or no efforts at all. Wrong. A strong relationship between the brand and customer will soon fade when not sustained with consistent marketing.
Do Not Give Your Audiences Bigger Expectations
One of the greatest marketing mistakes that almost every marketer has to make is to give your audiences higher expectations. Most companies want to be creative with their choice of words and use the most stunning image for their marketing content. Unfortunately, all your efforts can backlash the Brand, and then start receiving negative feedbacks on how misleading your promotions were.
Poor Use Of Data
Another big mistake that companies make is a bad collection of data. Businesses must collect, analyse, understand and use the right data to properly understand their customers and to offer a better customer experience. Companies must understand what is working to see what they are doing wrong in UX. Artificial Intelligence could be used to analyse customer feedback, which will lead to help prioritize what matters for your customers.
Not Making An Emotional Connection
Companies should understand that an important part of UX is not “just business”. This is all about the emotional touch. If you cannot connect emotionally with your customers, you are losing a very important opportunity. If a customer feels connected in any way with your business, they will come back to you and, what is more important, they will recommend you!
What Are The Consequences Of Making These Mistakes?
Any marketing mistake will always hinder the company’s growth and success. It can also damage the brand’s image, integrity, and relationships. When it develops bad publicity, it can make prospective customers have a negative impression of the product that will lead to a loss of appreciation and interest.
How Can CX Practitioners And Marketers Avoid These Mistakes?
It is always best to focus on customer’s needs to avoid making marketing mistakes. If you know who you are talking to, you can eliminate the possibility of creating bad strategies. Do your research and be smart. Also, make the most out of your time in decision-making. Reckless actions will only lead to incompetent results.
To conclude, it is key for a good marketing strategy to perform the right research, truly understand your target audience. Although, we must understand that sometimes, mistakes would be made. It depends on us how we use them either to learn or to make them play on our side. Therefore, it is key to identify those mistakes as soon as possible, to tackle and to shape them our way. As we all know, when it comes to talking about marketing, there is no “magic formula”, as this field is not an exact science.