Who is this article for?
Webmasters that are looking for ways to help the website attract more traffic and to increase the brand image of the business behind the website using social media. The aim is to speak to those that are managing websites that have little or no social media presence. Therefore, the result should be to encourage you to use social media to its full potential.
What Is Your Role as The Webmaster?
If you are a webmaster and you job is to help the website owner bring in more sales and improve the business’s brand image, then you should seriously consider adding social media as part of the website’s overall online reach. Should the website already have a social media platform, then you should look to improve the current strategy being used.
As the Webmaster You Should Create a Facebook Business Page
Social media is not always used to bring more traffic to website. In fact, some people will rarely look at the website and instead deal with the Facebook business page to get all the information they need.
- Set up a Facebook business page
- Include opening hours and contact details
- Allow people to leave Facebook reviews
- Include the website name
- Set up individual Facebook pages for services
- Set up a Facebook storefront
All these actions will help the website you are the webmaster of to make more sales. The website will also see a slight improvement in traffic depending on how you run your Facebook post campaign and whether you use paid Facebook ads.
Why Should Webmasters Set Up Open Graph Mark-up?
Open graph mark-up is a great tool not just to let people directly visiting the website know that the website has a social media presence, but also to show site visitors how popular the business is on Facebook’s platform. It then helps to build a certain degree of trust for the user because there are people that are interacting with business by liking and following the business page.
On top of this, with the review enables anyone that wants to see other customers or site visitors’ feedback can do so by using the Facebook icon to click through to the Facebook page.
As the Webmaster How Can You Help to Gain More Likes and Followers?
Use websites such as this one that offers acheter des likes facebook for several countries in Europe and also serves a US and Canadian market because of the multi-language cultures these countries both have. This kind of service will help you gain followers and likes, which in turn will help the social media Facebook page get more likes and follows.
People generally do not want to like or follow a business page unless there are many other likes and follows. These likes and follows are people endorsing the website’s offerings and the business/brand. The more people that endorse it, the more likely it is people will trust the business and feel inclined to join the masses and also follow or like the Facebook business page.
